The new 2023 PANTONE colour of the year has been announced as the vibrant pinky/red tone; Viva Magenta.
“Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration. This year’s Colour of the Year is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.” * Exert from Pantone.com
So let’s celebrate this joyful and empowering shade with our Lovedazzle pink edit.